Dr. Alejandra Huerta
Co-Founder, AIM Colours
Bio
Dr. Alejandra Huerta has a background in chemistry, and entrepreneurship. She earned her Ph.D. from McGill University in 2021 specializing in sustainable methodologies for bio-renewable resources as alternatives to petroleum.
Dr. Huerta completed the MBA certificate program at the McGill Executive Institute under the Clark-SELF scholarship. She secured third place in the 2020 Dobson Cup innovation stream and leading her to found Aim Colours.
For the last three years, Dr. Huerta has worked full-time as the CEO of Aim Colours. Aim Colours is developing batteryless electronics that can change colour just by tapping them with a mobile phone. In her role, Dr. Huerta supervises product and business development, leading a talented team of computer scientists and hardware engineers. AIM Colours is dedicated to developing deep technology for self-expression while developing a segment of female-coded electronics.
Session at Product4Good
Breaking Barriers and Innovating with Impact: A Female Founder’s Tech Journey
Transitioning from a Ph.D. in chemistry to founding a tech startup has been both mentally and emotionally challenging. Initially, I thought compromising my authenticity would help me establish myself professionally. However, staying true to myself led to founding Aim Colours, a startup focused on creating customizable accessories that change color in real time with a phone tap, promoting instant self-expression. Our first product, customizable press-on nails, presents significant technical challenges and is difficult to pitch to investors, as it targets a new market for women’s gadgets. There’s a common, unspoken assumption that tech is for men, which we challenge.
In this talk, I will share my journey from academia to launching Aim Colours, emphasizing the challenges of being a female leader in tech. Join the discussion on creating impact in the tech world and why innovation requires more women CEOs. Together, we’ll explore the exciting strides ahead in this evolving space, focusing on inclusivity within startups and tech. Don’t miss the opportunity to connect, learn, and be inspired.
🗓️ October 3, 2024
📍 Main Stage, Rialto Theater
Why are you interested in participating at Product4Good?
I’d love to share my story and help inspire other women in the room, as well as scientists to take the leap in entrepreneurship, despite the hardships.